Overview:

The Problem Addressed by this Webinar: Artificial Intelligence (AI) is fundamentally reshaping health care by leveraging vast datasets to revolutionize diagnostics, treatment protocols, payment systems, operational efficiency, and medical research.

This reliance on individually identifiable health information raises critical patient privacy and security concerns that were not anticipated during the initial development of the HIPAA Rules. The central challenge can be distilled into two essential questions: What truly constitutes AI, and what are its implications for HIPAA compliance?

Key Points

• HIPAA compliance requirements for protecting Protected Health Information (PHI) are clearly established for Covered Entities and Business Associates—yet these rules were designed for the healthcare landscape of a decade ago.

• The U.S. health care industry is rapidly integrating AI technologies to enhance nearly every facet of its operations.

• AI systems inherently consume and process vast amounts of data, including PHI, creating complex challenges for maintaining privacy and security safeguards.

• Both Covered Entities and Business Associates must now determine how to responsibly utilize AI without breaching HIPAA regulations.

• This webinar will examine the nature of AI, the limitations of the current HIPAA framework, and the critical compliance questions that organizations must confront immediately.

Why you should Attend: Artificial Intelligence is no longer a future concept in health care; it is a present-day reality. HIPAA remains one of the primary laws governing the PHI that powers these AI systems. While future regulation of AI is inevitable, the timing and form it will take remain uncertain. In this interim period, Covered Entities and Business Associates must proactively address AI-related HIPAA compliance to safeguard against violations and mitigate risks to their reputation, operational stability, and financial health.

Areas Covered in the Session:

• Defining Artificial Intelligence (AI)

• The Rapid Transformation of Health Care by AI

• Determining When HIPAA Applies to Health Information

• Applying HIPAA Frameworks to Health Care AI

• Permissible Uses and Disclosures of PHI

• AI in Research Contexts

• Business Associate Considerations

• Potential AI-Related HIPAA Violations

Who Will Benefit:

• Health Care Providers

• Health Plans

• Business Associates

• Third-Party and Group Health Plan Administrators

• Compliance Committee Members and Boards of Directors

• Executive Staff and Senior Management

• HIPAA Compliance Officials (Privacy and Security Officers)

• Information Technology Managers

• Practice and Office Managers

• Patient Engagement Specialists

• Risk Managers

• Individual and Small-Group Health Care Providers

• Legal Counsel for Covered Entities (In-House and Outside)