Webinar Details / Industries / Human Resources
Anti-Kickback, Fraud, Stark, and Marketing - Where are the Landmines
- Speaker: William Mack Copeland
- Duration: 60 Minutes
- Available All Day
Training Options
Note: 20% discount applies to both options if selected.
Marketing Compliance in Healthcare: Navigating Stark, Anti-Kickback, and False Claims Laws
Overview
This webinar provides a comprehensive understanding of key healthcare regulations, including the Federal False Claims Act, Federal Anti-Kickback Statute, and Stark laws, and how marketing activities can inadvertently trigger violations.
Participants will learn how to protect their organization’s reputation, implement robust compliance practices, and reduce exposure to civil and criminal liabilities. The session also covers practical compliance requirements, operational principles, and foundational elements every healthcare organization should have to mitigate economic sanctions and legal risks.
Why You Should Attend
By attending this webinar, you will gain:
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A clear understanding of anti-kickback regulations, Stark laws, and the Federal False Claims Act
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Practical insights into how marketing efforts can create compliance risks
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Knowledge to implement mandatory internal controls to safeguard your organization
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Real-world lessons through a case study highlighting how marketing activities exposed an organization to vulnerabilities
This session is ideal for professionals across functional areas who handle marketing, data protection, or compliance responsibilities.
Areas Covered in the Session
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Federal False Claims Act
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Federal Anti-Kickback Statute
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Federal Anti-Referral Law (Stark I & II)
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Introduction to basic compliance as a tool to mitigate risk
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Case study: marketing activities and organizational vulnerabilities
Who Will Benefit
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Hospital Executives: CEOs, COOs, CFOs, CNOs, CMOs
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Physicians
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Physician Practice Managers
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Other Healthcare Provider Executives
William Mack Copeland
President of Executive & Managerial Development Group,
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What will you get?
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Access of Recording
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Additional Handout
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Available on Desktop, Mobile & Tablet
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Access of Recording (Lifetime Access)
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Additional Handout
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Available on Desktop, Mobile & Tablet