Webinar Details / Industries / Human Resources

New HIPAA Compliance for Web Sites & Tracking Technologies, Social Media and Patient Reviews

Training Options

Note: 20% discount applies to both options if selected.

$
= $

Overview:

The healthcare sector operates at the intersection of professional service and competitive enterprise. For providers of every scale, strategic marketing is indispensable for fostering growth and ensuring organizational stability.

While digital platforms and social media serve as the primary channel for patients seeking care, many providers inadvertently employ online marketing tactics suitable for general commerce that violate HIPAA by permitting the unauthorized identification of patients.

Official warnings from the HHS OIG highlight medical identity theft as the most rapidly expanding form of identity fraud in the U.S. Malicious actors using social engineering techniques require just two components to succeed: a patient's identity and a provider's identity. Adherence to straightforward administrative safeguards within the HIPAA Privacy Rule is the primary defense for protecting against these threats.

Why you should Attend:

Digital spaces are rife with conspicuous, if unintentional, HIPAA violations by healthcare providers. Regulatory bodies like the OCR and FTC have now clarified that seemingly "invisible" website tracking tools, including Meta Pixels and Google Analytics, also constitute breaches of HIPAA regulations.

These infractions often originate from standard marketing practices aimed at patient acquisition and engagement. While many violations are overt, exposing organizations to liability and patients to risk, even concealed tracking technologies can be readily identified by specialized software, placing providers in the direct line of regulatory scrutiny.

This webinar will demonstrate how implementing specific, manageable HIPAA compliance measures allows providers to leverage digital platforms for effective patient engagement while mitigating these significant dangers.

This webinar will enable you to:

  • Interpret how HIPAA regulations govern official websites and social media presence.

  • Apply straightforward safeguards to ensure digital platforms comply with HIPAA.

  • Identify how common tracking technologies breach both HIPAA and FTC regulations.

  • Implement strategies to prevent violations related to tracking tools.

  • Navigate the compliance challenges of patient-authored online reviews, including permissible and prohibited responses.

Areas Covered in the Session:

  • Application of HIPAA Rules to Websites and Social Media

  • Essential Safeguards for Your Digital Presence

  • The Emerging Liability of Tracking Technologies and Mitigation Strategies

  • HIPAA Compliance for Patient Reviews and Testimonials

  • Practical Safeguards for Managing Online Feedback

Who Will Benefit:

  • Healthcare Providers (Both For-Profit and Non-Profit)

  • HIPAA Compliance Officials and Staff

  • Personnel responsible for patient outreach, digital engagement, and online reputation management

  • In-House and External Legal Counsel specializing in healthcare

  • Vendors providing marketing, advertising, and social media services to healthcare entities (including HIPAA Business Associates)

  • Executive Leadership and Board Members tasked with compliance oversight, who must be able to identify online risks and their solutions.


Paul R. Hales

Author,


Top-Watched Webinars



HIPAA 2024 Training for the Compliance Officer | Duration: 90 Minutes | Speaker: Brian L Tuttle | Rec. Price: $269 | Register Now

MASTER CMS MEDICARE PECOS 2.0: NEW ENROLLMENT & VALIDATION PORTAL | Duration: 60 Minutes | Speaker: Yesenia Servin | Rec. Price: $229 | Register Now

2024 SAMHSA (42 CFR Part 2) Updates and Changes | Duration: 60 Minutes | Speaker: Brian L Tuttle | Rec. Price: $229 | Register Now

Medicare Advance Beneficiary Notice (ABN): CMS Updated Rules and Guidelines | Duration: 60 Minutes | Speaker: DAVID VAUGHN | Rec. Price: $229 | Register Now

What will you get?

In Recording
  • Access of Recording
  • Additional Handout
  • Available on Desktop, Mobile & Tablet
In Digital Download
  • Access of Recording (Lifetime Access)
  • Additional Handout
  • Available on Desktop, Mobile & Tablet


100% Trusted

Trendy and up-to-date webinars.

Subscribe now to receive updates on upcomming webinars

High-End security, GDPR & HIPAA guidelines followed.