New HIPAA Compliance for Web Sites & Tracking Technologies, Social Media and Patient Reviews
Overview:
The healthcare sector operates at the intersection of professional service and competitive enterprise. For providers of every scale, strategic marketing is indispensable for fostering growth and ensuring organizational stability.
While digital platforms and social media serve as the primary channel for patients seeking care, many providers inadvertently employ online marketing tactics suitable for general commerce that violate HIPAA by permitting the unauthorized identification of patients.
Official warnings from the HHS OIG highlight medical identity theft as the most rapidly expanding form of identity fraud in the U.S. Malicious actors using social engineering techniques require just two components to succeed: a patient's identity and a provider's identity. Adherence to straightforward administrative safeguards within the HIPAA Privacy Rule is the primary defense for protecting against these threats.
Why you should Attend:
Digital spaces are rife with conspicuous, if unintentional, HIPAA violations by healthcare providers. Regulatory bodies like the OCR and FTC have now clarified that seemingly "invisible" website tracking tools, including Meta Pixels and Google Analytics, also constitute breaches of HIPAA regulations.
These infractions often originate from standard marketing practices aimed at patient acquisition and engagement. While many violations are overt, exposing organizations to liability and patients to risk, even concealed tracking technologies can be readily identified by specialized software, placing providers in the direct line of regulatory scrutiny.
This webinar will demonstrate how implementing specific, manageable HIPAA compliance measures allows providers to leverage digital platforms for effective patient engagement while mitigating these significant dangers.
This webinar will enable you to:
Interpret how HIPAA regulations govern official websites and social media presence.
Apply straightforward safeguards to ensure digital platforms comply with HIPAA.
Identify how common tracking technologies breach both HIPAA and FTC regulations.
Implement strategies to prevent violations related to tracking tools.
Navigate the compliance challenges of patient-authored online reviews, including permissible and prohibited responses.
Areas Covered in the Session:
Application of HIPAA Rules to Websites and Social Media
Essential Safeguards for Your Digital Presence
The Emerging Liability of Tracking Technologies and Mitigation Strategies
HIPAA Compliance for Patient Reviews and Testimonials
Practical Safeguards for Managing Online Feedback
Who Will Benefit:
Healthcare Providers (Both For-Profit and Non-Profit)
HIPAA Compliance Officials and Staff
Personnel responsible for patient outreach, digital engagement, and online reputation management
In-House and External Legal Counsel specializing in healthcare
Vendors providing marketing, advertising, and social media services to healthcare entities (including HIPAA Business Associates)
Executive Leadership and Board Members tasked with compliance oversight, who must be able to identify online risks and their solutions.
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